It is a document where you decide how often you are going to post, what channels you are going to post, the type of content you are going to post, the key dates you are going to post around, and what times of day you are going post your content. It is actually where you begin to plan how you are going to implement your social media strategy. Some people might confuse the social media posting schedule with the social media content calendar in which you add the posts and they are scheduled to go out. This will ensure that people who you want to show your content are online and have the most chance to stumble upon your content. It is really important to make sure that your social media content is posted at the best time of the day when most people, especially relevant people, are online. Sometimes you are not sure of what to write and your posting gets delayed or maybe sometimes in a hurry to get work done, you end up making silly mistakes like spelling or grammatical errors. Planning what social media content you are going to put out and when are you going to put it out is the first step to getting it done. If you are running a social media marketing agency or you manage your own social media page, you need to fully understand the science behind the posting schedule. It actually matters more than what people usually think. An important one of those factors is the time of posting. There are a number of things that collectively impact the outreach of social media content.
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